Nahidha International Business Environment Book  (Paperback, P M MEERA MOHIADEEN)

SYNOPSIS OF INTERNATIONAL BUSINESS ENVIRONMENT International Business Environment examines the impact of globalization on key aspects of the business environment. It offers a comprehensive overview of this phenomenon that is altering corporate strategy formulation, critiquing the complexities of globalization and its impact on International Business Environment. CONTENT OF INTERNATIONAL BUSINESS ENVIRONMENT International Business an Overviewa”Methods of entering Foreign Markets/Types of International Businessa”The External Environmenta”The Economic and Political Environmenta”The Human Cultural Environmenta”Influence on Trade and Investment Patterna”Recent World Trade and Foreign Investment Trendsa”Balance of Paymentsa”theories and Institutionsa”Trade and Investmenta”Government Influence on Trade Policya”Determination of Trading Partera”Protectiona”World Trade Organisation(WTO) a”regional trade Blocksa”International Productiona”Operation Management in International firmsa”Foreign Exchange Market Mechanisma”Determinants of Exchange Ratea”EURO Dollar Marketa”Off shore Financial Centresa”International Banksa”Non-banking Financial Service Firmsa”Global competitivenessa”Export Managementa”Licensinga”Joint Venturesa”Technology and Global Competitiona”Globalisation and Human Resource Managementa”Globalisation with Social Responsibilitya”Negotiating and International Businessa”Issues in Asset Protectiona”Multilateral Settlements.