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NEW PRODUCT DEVELOPMENT-A FMCG PERSPECTIVE (English, Paperback, Dr K Rajeshwari)

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Author

Dr K Rajeshwari

Highlights

Language: English
Binding: Paperback
Publisher: Notion Press
Genre: Self-Help
ISBN: 9781947429710, 194742971X
Edition: 1, 2017
Pages: 232

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Description

New Product Development-FMCG Perspective is the first of its kind in the Indian context. It helps students, academicians and corporate personnel alike in developing and launching new products in the marketplace. The following aspects are covered: • How does one develop new products? • What are the methods to measure the success of new products? • How is developing new products in an entrepreneurial company different? • What are the key factors that contribute to the success of new products in the marketplace? The author’s fifteen years of experience in the FMCG industry have contributed to the content for this book.

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Publication Year

2017

Contributors

Author Info

Dr. K. Rajeshwari, a post graduate from IIM Ahmedabad, is currently an Associate Professor of Marketing at XLRI India. After working in the industry for 15 years in sales and marketing, she moved to academics in 2010 and did her PhD from IIT Madras. She has won ‘Women Achiever’ awards twice (2011, 2012) for her contributions to the field of education. She was also a recipient of the Distinguished Woman in Management Award from the Venus International foundation (2017). Dr. Rajeshwari has a fifteen-year-old son and lives in Chennai. “My congratulations to Dr. Rajeshwari for coming out with her book on New Product Development. Rajee and I have worked together in Chennai Business School and I’ve known her to be interested in the area of NPD since then – more than 7 years back. Her Doctorate was also on NPD and, having discussed her research findings with her, I came to know that she had developed deep insights in this area. Sridar Natarajan Dean — Chennai Business School

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