Introducing the Collins Modern Classics, a series featuring some of the most significant books of recent times, books that shed light on the human experience - classics which will endure for generations to come. When No Logo was first published, it became an instant bestseller and international phenomenon. Its riveting expose of the branded and corporate world in which we live became a rallying cry for rebellion and self-determination. Engaging, humanising and inspiring, No Logo is a book that defined both a generation and its language of protest. Its analysis is as timely and powerful as ever.
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Specifications
Book Details
Imprint
Fourth Estate Ltd
Publication Year
2021 May
Contributors
Author Info
Naomi Klein is an award-winning journalist and author of the New York Times bestsellers No Logo, The Shock Doctrine, This Changes Everything, No Is Not Enough and On Fire. Senior Correspondent for The Intercept, Puffin Writing Fellow at Type Media Center, and contributor for The Nation and The Guardian, Klein is the inaugural Gloria Steinem Endowed Chair in Media, Culture and Feminist Studies at Rutgers University
Dimensions
Width
35 mm
Height
198 mm
Length
129 mm
Weight
380 gr
Ratings & Reviews
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Must buy for every marketer
This beautifully researched book makes Naomi Klein one of the "most hated" personalities by the pro-marketing and pro-corporate fraternity. She beautifully unravels the games that corporates play to tap the markets - both developed and under-developed. The book is replete with examples, case studies, incidents from across the world on how the capitalists have exploited and continue to exploit the third world and developing countries.
Must read for every business management students, practiti...