Nuts!  (English, Paperback, Freiberg Kevin)

Nuts!: Southwest Airlines Crazy Recipes for Business And Personal Success is written by business consultants Kevin Freiberg, Jackie Freiberg, and Tom Peters. Though the book is designed to help people understand the basic fundamentals employed by a successful aviation company to enhance their success graph, it is sometimes categorized under travel books as well. This is because the book basically shares the story of the Southwest Airlines and how it became the most successful story in commercial aviation. To write this book, the authors gathered information from many people and documents related to this airline. Southwest Airlines is considered to rank among the best airlines in the world and is the safest one as well. It is popularly known for its on-time performance, best service in the industry, and the lowest employee turnover rate. Herb Kelleher started this airline by ignoring the conventional management philosophies and creating his own theory for success. It is said Kelleher almost re-invented air travel with the foundation of this airline, and since 1990, the stocks have been soared to 300 percent! This book reveals the secrets behind this huge success and teaches how it can be used for one’s personal and business success.

Kevin Freiberg and Jackie Freiberg are speakers, authors, and management consultants. Their other books include Nanovation: How a Little Car Can Teach the World to Think Big, Guts, Boom!: 7 Choices for Blowing the Doors Off Business-As-Usual, and Engaged @ Work. The authors are also the owners of the San Diego Consulting Group, Inc. It is a professional speaking and management consulting organization. The leading clients of this firm are Merrill Lynch, Arthur Andersen, the United States Marine Corp, and Southwest Airlines. Tom Peters, born on Novemeber 7, 1942, is an American author who is famous for his works on business management practices. His other books include In Search of Excellence, The Little Big Things: 163 Ways to Pursue Excellence, and Tom Peters Re-imagine. Peters got his master’s degree in Civil engineering and pursued his MBA and Ph.D. from the Stanford Business School.