How do you make something out of nothing? One Plus One Equals Three goes straight to the heart of the creative impulse. Combining Dave Trott's disctinctive, almost Zen-like storytelling, humour and practical advice, its collection of provocative anecdotes and thought experiments are designed to light a fire under your own creative ambitions. From tales of 18th century Japanese samurai to classic battles between 'creatives' and 'suits' in the boardroom, these stories act as a rallying cry for individuals and businesses who want to think differently, stand out and challenge convention. Praise for Creative Mischief 'If only Dave had written this book thirty years ago it would have made my career a lot easier' Sir John Hegarty 'Dave Trott is not just a great copywriter, he is a great teacher. If you can't learn something useful from this bundle of wisdoms, go to the bottom of the class' Robin Wight (Founder of Engine)
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Specifications
Book Details
Title
One Plus One Equals Three
Imprint
Macmillan
Product Form
Hardcover
Latest Version
9781447287056
Publisher
Pan Macmillan
Source ISBN
9781447287032
Genre
Business & Economics
Source Type
T
ISBN13
9781447287032
Book Category
Economics, Business and Management Books
BISAC Subject Heading
BUS041000
Book Subcategory
Business and Management Books
ISBN10
9781447287032
Language
English
Dimensions
Width
24 mm
Height
203 mm
Length
138 mm
Weight
367 gr
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