Organizational Behaviour and Organizational Development  (Paperback, Dr. Kumaraswamy C, Prof. Shashi Kiran Shetty)

Organizational behaviour is pivotal in influencing individual experiences and the overall performance of organizations. Its importance is undeniable, as comprehending organizational behaviour is crucial for managing businesses effectively and efficiently. Organizational Behaviour (OB) involves studying human behaviour within organizational contexts, focusing on understanding, predicting, and managing behaviours at both individual and group levels.