Pharma Marketing Management  (Paperback, Ajay Kumar Shukla, Vimal Kumar Yadav, Pushpendra Kumar, Vijay Kumar Yadav)

I feel great pleasure in presenting the text book of Pharmaceutical Marketing for the B. Pharm 7th semester students. This text book covers the new syllabus of Pharmacy Council of India (P.C.I). The subject matter in this book is explained in very simple language and in clear and concise form, which will help the students to have clear cut understanding of the subject. I sincerely hope that this text book will become very useful to students and teachers of Pharmacy. If any suggestions towards its further improvements will come, authors’ team will accept this acknowledged and incorporated in the next edition.