Positioning: The Battle for Your Mind  (English, Paperback, Ries Al)

Have to start my review with the service provided by Flipkart - You guys have an amazing delivery logistic in place...The book is a must read for all Marketeers as well as advertisers. the recommendations for reading this came from many experienced marketer's i know and i am glad i read it. Thanks Flipkart

I came to know about this book after reading an interview of a popular and well-known marketing manager. Though, neither am having any marketing experience nor having an MBA, I believe the learning's from this book could be applied in every field of life. Simple to read. Explains events pertaining to marketing terminology in an easy way.

The book lived up to its reputation as an ultimate guide on how brands are perceived by customers, and what steps- limited in number, can be taken by companies to establish a position in the customer's mind.
The concept about how line extension by similar names can back-fire was a good eye opener, along with emphasis on how to position basis the uniqueness your product offers.