The Power of Emotional Marketing - Brands That Resonate by Bhuvana Subramanyan | Zebra Learn Books  (Hardcover, Bhuvana Subramanyan)

In today's hyper-competitive market, successful brands understand that emotional connections drive consumer decisions. The Power of Emotional Marketing explores how to create meaningful relationships byappealing to the heart rather than just the mind. Using the 'Spectrum of Sensations' framework and proven methodologies, this book provides actiona- ble strategies for crafting campaigns that resonate deeply with audiences. Drawing from extensive research and real-world case studies of Iconic Indian brands, it offers tools to measure campaign effectiveness and optimize emotional engagement. Whether navigating digital landscapes or traditional media, discover how to create marketing campaigns that don't just boost sales but build lasting brand loyalty. This book is for brand managers, entrepreneurs, marketers, creative agencies, and students who want to master the art of emotional marketing and build unforgettable brands.