Principles of Management - Management for Beginners  (English, Paperback, Dr. A. Vennila, Dr. A. Mekala)

This book serves as a guide for beginners in management, with explanations that will highlight the perspectives of management concepts. The special references and cases considered in this book are relatively apt for the present management curriculum. This new approach for beginners in management will definitely teach management principles to tomorrow’s business leaders by weaving three threads through every chapter –strategy, entrepreneurship and active leadership. It is important for all students to understand the interdependence of these three facets of organizational performance.