The Principles of Travel Agency and Tour Operation Management  (Paperback, Dr. Apsara Saleth Mary)

The Principles of Travel Agency and Tour Operation Management book is an introduction to a complex and multi-faceted industry. This book brings together the best practices for growth, development, travel business strategies, and practices for the organizations to obtain a competitive management model at a global level within the tourism and hospitality industries. It is written for two main audiences: for students of tourism and for those professionals, researchers, academics interested in a contemporary approach to promoting, managing, and maximizing profitability of travel agency and tour operation services and the environment within which they work. The book aims to provide a comprehensive introduction to Travel Agency and Tour Operation Business to encourage further study and to stimulate interest in the subject area.