Brands and the Brain

Brands and the Brain  (English, Paperback, Sahay Arvind)

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19 Ratings & 1 Reviews
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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: Penguin Random House India
    • Genre: Business & Economics
    • ISBN: 9780143452614, 0143452614
    • Pages: 304
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  • Description
    It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.
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    Specifications
    Book Details
    Imprint
    • Penguin
    Dimensions
    Height
    • 198 mm
    Length
    • 129 mm
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    Ratings & Reviews
    4.8
    19 Ratings &
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    Excellent

    A good book for any beginner
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