Effective Business Communication | 2nd Edition  (Paperback, Neera Jain, Shoma Mukherji)

Effective Business Communication covers the entire ambit of Business Communication by emphasizing on the managerial and business perspectives. The text couples theory with examples from real life organizations to provide readers with a balanced approach. The proposed second edition includes revamping chapters on writing sections for business, cross cultural communication, virtual communication, employment, communication, and learning through cases. Salient Features: 1. Thoroughly revised content on writing, cross cultural communication, virtual communication, employment, communication, and learning through cases 2. Inclusion of many in-chapter cases 3. Balance between theory and practice with a wide variety of examples 4. Exhaustive and updated coverage on the subject