Art and Print Production Second Edition  (English, Paperback, Sarkar N. N.)

The second edition of Art and Print Production has been specially designed to meet the needs of undergraduate and postgraduate degree/diploma students of various mass communication, printing, and design courses. The text focuses on print communication and is holistic and exhaustive in its approach and treatment.

Beginning with the concept of 'art', the book discusses all technical issues arising in any pre-printing or post-printing situation and encompasses all the issues arising in layout planning, designing, and graphic technology as a whole. This book helps identify print- and design-related problems, analyses the same, and suggests solutions that can be adapted to the local needs, tastes, and perceptions.

Salient Features

• Explores various aspects of designing, providing technical inputs for the same
• Looks at the latest technology and trends in art and print production
• Discusses the Roman script as well as the Devanagari script (an integral part of Indian designs) in a separate chapter on typography
• Includes a chapter on digital prepress
• Encourages self-study, with the concepts discussed in the chapters amply and vividly illustrated with photographs, figures, exhibits, and tables
• Explains various printing techniques and processes through step-by-step photographs captured on camera
• Contains colour plates to depict the visual effect of various types of images

New to this Edition

• New and highly graphic chapter on outdoor design
• New sections on software tools for designing, handling a print project, and computer to technology
• New colour photographs

About the Author
N.N. Sarkar was formerly Associate Professor, Indian Institute of Mass Communication (IIMC), New Delhi. He was also a practising graphic designer for more than two decades at various reputed organizations, advertising agencies, and public and private sector companies. Prof. Sarkar has acted as a visiting faculty, examiner, and consultant for curriculum development at various professional institutions and universities.