SELLING IS NOT CHEATING : Sales is Strategy, Skills, Pricing, Marketing, and Ethics

SELLING IS NOT CHEATING : Sales is Strategy, Skills, Pricing, Marketing, and Ethics (Paperback, MANOJIT MAJUMDAR)

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SELLING IS NOT CHEATING : Sales is Strategy, Skills, Pricing, Marketing, and Ethics  (Paperback, MANOJIT MAJUMDAR)

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    Highlights
    • Binding: Paperback
    • Publisher: Astitva Prakashan
    • Genre: BUSINESS & ECONOMICS / Sales & Selling / General
    • ISBN: 9789358385533
    • Edition: 2023
    • Pages: 232
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  • Description
    Selling does not mean blabbering unnecessarily to win some debate. The concept of selling a comb to a bald man is a bad example. Solving a customer's problem is selling, not selling a dream they know will never come true. People start organisations with a dream and often do not prepare for the sales aspect of the business. Many assume that good products sell on their own or products with maximum features combined with a low price are a recipe for success and get shocked when these theories don't work. So, how do you survive and grow? Most management books emphasise and have case studies of successful mega-organizations with exceptional talent, deep pockets, and a legacy of success. However, countless small and medium-sized businesses lack access to such resources. How can these businesses thrive and grow? The book “Selling IS Not Cheating” should help.
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    Book Details
    Publication Year
    • 2023
    Contributors
    Author Info
    • Manojit Majumdar has more than 35 years of sales and business development experience. Has travelled across 40 countries and in his current job is responsible for setting up a network of business partners across 70 countries. Manojit has lived in different cities of India and USA.
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