Research Methodology for Hospitality & Tourism Professionals: A Handbook for Research Paper, Dissertation & Thesis  (Paperback, DR. PRIYADARSHAN LAKHAWAT, DIRECTOR, ACADEMICS, NCHMCT, DR. ABHINAV MISHRA, LECTURER, NCHMCT, NOIDA)

This book is intended to serve as an introduction textbook on research methods in hospitality and tourist management. The primary concept of this work is that research methodologies can be taught and learned. The emphasis is on building a research outlook and frame of mind. The book was written with two distinct goals in mind for hospitality professionals (i) To assist hospitality & tourism researchers in developing the most appropriate methodology for their research studies (ii) To familiarize hotel, hospitality & tourism professionals with the art of using various research methods and techniques. The small effort made in the form of this book is aimed to aid in the completion of exploratory as well as result-oriented research investigations. In terms of arrangement, the book is divided into ten chapters that are well-organized and cohesive. This book is intended to serve as an introduction textbook on research methods in hospitality and tourist management. The primary concept of this work is that research methodologies can be taught and learned. The emphasis is on building a research outlook and frame of mind.