Retailing Management : Text and Cases | 7th Edition  (Paperback, Swapna Pradhan)

This popular book on this subject addresses the dynamic shifts in the retail landscape. In keeping with market-leading tradition, this edition stands out with updates on critical aspects of retailing like e-retailing, omnichannel retail, changes in consumer behaviour, sustainability, and role of technology. The text, divided into ve sections, covers in detail various aspects of retailing. It is a one-of-a-kind book, which includes a complete chapter on Retailing in India. The book will suit the needs of students and practitioners of retail and help develop a complete understanding of the world of retail. A blend of theory and practical aspects will help the reader understand the ner nuances of the subject area. Salient Features: Retail Snapshots highlight industry practices and reinforce theoretical aspects. Aspects of technology and its impact on various retailing functions are interspersed throughout the text. New sections on omnichannel retail and retail analytics. Areas of sustainability are interspersed in relevant chapters. Contemporary data in all the cases. New cases on Ikea, Go Colours, and Zudio.