Rise  (English, Paperback, Azzarello Patty)

A straight-shooting Silicon Valley executive reveals insider career strategies to becoming a great leader, developing your network, succeeding without wasting time, and managing trade-offs between your work and life so your life works.

GET YOUR BREAKTHROUGH

Patty Azzarello became the youngest general manager at Hewlett-Packard at age thirty-three, ran a $1 billion software business at thirty-five, and became a CEO at thirty-eight-all without turning into a self-centered, miserable jerk.

In Rise, Azzarello shares the insider secrets to advancing your career (while having a life) in three practical steps:

DO Better: Set Ruthless Priorities, work and lead more strategically, and deal with frustrating obstacles and stupid people.

LOOK Better: Build your credibility with the people who can help (or blacklist) you.

CONNECT Better: Develop your network without being political. Get on "the List" of people who get the best opportunities

Whether you are just starting up the corporate ladder, stuck midcareer, transitioning, or eyeing the corner office, Rise shows you the difference between getting ahead and just working hard.

About the Author
Keith Ferrazzi, CEO of Ferrazzi Greenlight, has counseled the worlds top enterprises on how to dramatically accelerate the development of business relationships to drive sales, spark innovation, and create team cohesion. As a thought leader and advocate for corporate citizenship, he has rallied executives around initiatives to improve healthcare and education nationwide. Ferrazzi has been published in The Wall Street Journal, Harvard Business Review, Inc., and Fast Company, and has appeared on Today and other national TV. His previous book, Never Eat Alone, is a national bestseller. He lives in Los Angeles.

Table of Contents
Foreword by Keith Ferrazzi
INTRODUCTION-Working versus Succeeding
PART 1 DO BETTER-HAVE MORE IMPACT
WORK THE RIGHT WAY
1. Be Less Busy
2. Ruthless Priorities
3. Make More Time
4. The Agony and the Paycheck
5. They Shoot Workhorses, Don't They?
WORK AT THE RIGHT LEVEL
6. The Level Dilemma
7. Delegate or Die
8. Better with Less
9. Trust and Consequences
PART 2 LOOK BETTER-BE VISIBLE, BUT NOT ANNOYING
EXECUTIVE PRESENCE
10. Credibility and Relevance
11. Your Personal Brand
12. Look Better!
STANDING OUT
13. Be Visible, But Not Annoying
14. Selling Your Ideas
PART 3 CONNECT BETTER-GET SUPPORT
BUILDING CONNECTIONS
15. Get Help
16. Authentic Networking, Not Politics
17. Imagine That!
LANDING THE BIG JOB
18. The Experience Paradox
19. Going Big
20. Getting on "the List" 
PART 4 GO!-MAKE YOUR WORK, AND YOUR LIFE, WORK
21. Work and Life: Be Better at Both
22. Executive Confessions
Epilogue
Resources
Acknowledgments
About the Author
Index