Seamingly Cultural  (English, Paperback, Shravishtha Ajaykumar)

Whether you choose to use fashion as a form of adornment or are completely detached from any fashion choices and choose simplicity, this book discusses how everyone, even the most removed from the fashion industry is unintentionally a part of it. Fashion remains to this day an underappreciated art form but it is still one of the most influential forms of art that embodies the politics, personality, and perceptions of the wearer and their time. The book discusses the value of fashion and clothing and the historical relevance of India and how it contributed to the industry and still remains a name unknown in the field. Alongside the many values of fashion, the book also discusses the many drawbacks and the possible paths the present day might lead us to. From the historical relevance of Indian fashion and trade to the future of digital fashion and using it as soft power, the book discusses the vast impact clothing has had and will continue to have in society and empowers the reader to make more deliberate choices with their aesthetic.