Smartcuts  (English, Paperback, Snow Shane)

Smartcuts: How Hackers, Innovators, and Icons Accelerate Success is a book on management and success by Shane Snow.

Summary of the Book

Success comes to those who deserve it. However, sometimes it swoops down on certain people, surprising others around them. Why is it that some people shoot up to the top from the bottom? What is the secret that Alexander the Great, YouTube tycoon Michelle Phan and Tonight Show host Jimmy Fallon share in common? How do rapidly growing businesses, underdog marketers and famous heart-surgeons manage to find success at every corner? What is it that they are doing right? In this book, Shane Snow reveals that there are no shortcuts. He explains that the seemingly rapid success of these businesses are related to "smartcuts" instead, owing to their focus on eliminated needless effort and nurturing a sustainable momentum. He shows how it is easier to build a large business than a small one. He throws light on the success factors of SpaceX to the Cuban Revolution, from Ferrari to Skrillex, explaining that success is simply a formulated end result of a careful plan and long-term goals.

About Shane Snow

Shane Snow is an American technology writer and journalist. He is the CCO of Contently and a Fellow of the Royal Society of the Arts. He is currently based in New York City.