Social Media: Enduring Principles
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Social Media: Enduring Principles  (English, Paperback, Humphreys Ashlee)

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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: Oxford University Press Inc
    • Genre: Language Arts & Disciplines
    • ISBN: 9780199328437, 9780199328437
    • Edition: 2016
    • Pages: 320
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  • Description
    Social Media: Enduring Principles offers a comprehensive overview of topics in social media, from interpersonal communication to the role of social media in culture and society. It covers not only cultural issues like online identity and community, but also tackles more analytical topics like social media measurement, network analysis, and social media economics at an introductory level. Each chapter is based on a set of core social science theories andconcepts rather than platform-specific frameworks and findings. Rather than providing the final word or predictions, it aims to open a well-structured, well-grounded conversation about media transition and its effects.Filling the need for a standard academic text in the field, Social Media: Enduring Principles summarizes both foundational and state-of-the-art research and also presents a coherent framework for future research. It draws from longstanding theories in communication, journalism, sociology, and marketing, but also includes a number of contemporary case examples, making it a foundational text in the area.
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    Specifications
    Book Details
    Imprint
    • Oxford University Press Inc
    Publication Year
    • 2016
    Dimensions
    Width
    • 12 mm
    Height
    • 233 mm
    Length
    • 156 mm
    Weight
    • 412 gr
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