Social Media: Enduring Principles
Get notified when this item comes back in stock.

Social Media: Enduring Principles  (English, Paperback, Humphreys Ashlee)

Be the first to Review this product
₹8,865
13,415
33% off
i
Sold Out
This item is currently out of stock
Author
Read More
Highlights
  • Language: English
  • Binding: Paperback
  • Publisher: Oxford University Press Inc
  • Genre: Computers
  • ISBN: 9780199328437, 9780199328437
  • Edition: 2016
  • Pages: 320
Seller
AtlanticPublishers
3.9
  • 7 Days Replacement Policy
    ?
  • See other sellers
  • Description
    Social Media: Enduring Principles offers a comprehensive overview of topics in social media, from interpersonal communication to the role of social media in culture and society. It covers not only cultural issues like online identity and community, but also tackles more analytical topics like social media measurement, network analysis, and social media economics at an introductory level. Each chapter is based on a set of core social science theories and concepts rather than platform-specific frameworks and findings. Rather than providing the final word or predictions, it aims to open a well-structured, well-grounded conversation about media transition and its effects.Filling the need for a standard academic text in the field, Social Media: Enduring Principles summarizes both foundational and state-of-the-art research and also presents a coherent framework for future research. It draws from longstanding theories in communication, journalism, sociology, and marketing, but also includes a number of contemporary case examples, making it a foundational text in the area.
    Read More
    Specifications
    Book Details
    Imprint
    • Oxford University Press Inc
    Publication Year
    • 2016
    Dimensions
    Width
    • 23 mm
    Height
    • 152 mm
    Length
    • 231 mm
    Weight
    • 408 gr
    Be the first to ask about this product
    Safe and Secure Payments.Easy returns.100% Authentic products.
    You might be interested in
    Psychology Books
    Min. 50% Off
    Shop Now
    Medical And Nursing Books
    Min. 50% Off
    Shop Now
    Other Lifestyle Books
    Min. 50% Off
    Shop Now
    Language And Linguistic Books
    Min. 50% Off
    Shop Now
    Back to top