SPREADING JOY (Paperback, JOY ALUKKAS)

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Joy Alukas is the founder and chairman of his eponymous global retail brand, Joyalukas Jewellery. Born and brought up in Thrissur, Kerala, he is credited with modernizing Indian jewelery retail in the world. Branching out from his family-run business, he broke the traditional model of a single jeweler and created a global chain of 160 showrooms in India, the Middle East, South East Asia, the UK and the US. His diverse business interests included a foreign exchange business called Joyalukas Exchange and a clothing business called Jolly Silks. His name is in Forbes India's Richest List and World Billionaires List. He is considered one of the most prominent merchants in the Arab world.

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