STABLE INCOME CONSUMER BEHAVIOR CHARACTERISTICS  (English, Paperback, John Lok)

Impact on Spending Patterns My analysis suggests that stable income leads to several distinct consumer behavior characteristics: Increased Discretionary Spending: With a reliable income, consumers are more inclined to spend on non-essential goods and services, such as entertainment, dining out, and luxury items . This is because their basic needs are consistently met, freeing up funds for wants . Greater Investment in Durable Goods: Stable income enables consumers to plan for and afford significant purchases like homes, cars, and major appliances. The assurance of future earnings reduces the perceived risk associated with these large financial commitments . Predictable Demand for Businesses: From a macroeconomic perspective, a populace with stable income creates a more predictable and robust demand for goods and services. This stability benefits businesses, allowing for better planning, investment, and economic growth . Higher Propensity to Consume: Economic theories, such as Keynes's consumption function, posit that as income rises, so does consumption, though not necessarily at the same rate . My emphasis on stable income highlights that the predictability of this income further strengthens the propensity to consume, as uncertainty, which often dampens consumption, is reduced .