Startup Playbook  (English, Hardcover, Kidder David)

David S. Kidder's The Startup Playbook is a collection of anecdotes and interviews featuring 40 entrepreneurs whose franchises have gone on to become household names.

Summary of the Book

In this age, the Internet has made startup businesses a lucrative enterprise for almost everyone. However, why is it that many fizzle out while some go on to become huge successes? In this collection of interviews, anecdotes and experiences from some of the biggest players in the field, David S. Kidder reveals what it takes to become a winner in the game of business. Readers will learn how businesses stay in shape and how they need to be nurtured. Discover how companies such as PayPal, LinkedIn, AOL, TED, Flickr, and many others became everyday names in our lives, and how their founders struck gold. Incorporating face-to-face interviews into the writing, Kidder shows readers that to make it big, one needs to think big. A dream can only become a reality if it is backed with a plan of action, and commitment to the dream.

About David S. Kidder

David S. Kidder is an American entrepreneur, best known for his bestselling Intellectual Devotional books. He has won the Ernst and Young's Entrepreneur of the Year Award and currently lives in Westchester, New York with his family.