Startup Success  (Paperback, Pavan Talla)

Over Ninty percent of the startups fail. Though there is wealth of knowledge available online with models, processes, systems, approaches etc., the startups continue to fail. Some of these failed ideas could have become unicorns but for the mistakes of the founders. This book details the intangible and informal aspects that generally get ignored and lead to failure. Paying right attention to what is said in this book, will improve the probability of startup success.