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McGraw Hill India Business and Management Books

Strategic Management 4th Edition (English, Paperback, Adela Kazmi, Azhar Kazmi)

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Authors

Adela Kazmi Azhar Kazmi

Highlights

Language: English
Binding: Paperback
Publisher: McGraw Hill India
ISBN: 9789339221836, 9339221834
Edition: 4th Edition, 2015
Pages: 720

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Description

This book interweaves the theory of strategic management with the special requirements of Indian business environment. This fourth edition of the popular text in strategic management brings the current and updated content in the discipline in a lucid and reader-friendly manner. The content for this edition is thoroughly revised, rewritten and updated with 36 cases (comprehensive and mini) of Indian organisations and companies.Salient Features - New chapters dealing with sustainability in the context of strategic management and methods of pursuing strategies. Enhanced framework of strategy implementation in India Learning objectives based content with new examples, illustrations and cases.

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