Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. The most complete, systematic approach to external analysis available. Addresses key current strategy issues, and is noted for its extensive use of business examples.
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Specifications
Book Details
Imprint
John Wiley & Sons Inc
Dimensions
Width
13 mm
Height
235 mm
Length
146 mm
Weight
397 gr
Ratings & Reviews
4.1
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12 Ratings &
1 Reviews
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Moderate
book is good but paper and print quality is very bad. publisher is running in cost cutting process, total non sense.
it has been printed in such a way that both side of page prints can be visible from both the side so, one can assume of paper quality.......!