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Student Software Worksheet Manual 8 Pap/Dis Edition (English, Mixed media product, Greynolds)
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Student Software Worksheet Manual 8 Pap/Dis Edition (English, Mixed media product, Greynolds)
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Highlights
- Language: English
- Binding: Mixed media product
- Publisher: Pearson Education (US)
- Genre: Business & Economics
- ISBN: 9780136787723, 013678772X
- Edition: 8 Pap/Dis, 1999
- Pages: 176
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Description
Highly interactive text dealing with marketing problems using software and also containing a chapter on e-commerce. Helps the reader improve sensemaking ability in digital arenas, think holistically and dynamically about complex systems, and discover strategy formulation practices. Previous edition: c1998. DLC: Marketing-Decision making--case studies.
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