Tried different tampon brands like ob and sofy, but trust me, nothing beats tampax! especially with an applicator making the insertion even easier, if your using a tampon for the first time, please go for it without a second thought! The regular variant last for upto a max of 4hrs on a heavy day and 6-7hrs on a normal day. It is not medically suggested to use the same tampon for over 7-8 hrs. BEST. BRAND. EVER! ♥️