When Panasonic launched the Technics brand in 1970, the world of sound reproduction changed forever. For over three decades, the Technics reputation was built by insisting that every component, every control and every feature, must serve the cause of bringing pure sound to demanding consumers and audio professionals who would settle with nothing less. The ultimate goal was to deliver the most pure sound, to allow the true artistry of the music to be heard and touch the soul.
In 1972, Technics released its first direct-drive turntable system, SL-1200, which later became the industry standard for professional broadcast studios and DJ's on an international scale, with over three million units sold. Technics "1200s," known for their durability and reliability, have been recognized as one of the most important musical instruments in history, with technology that has helped to shape the world we live in. In 2010, Panasonic ceased production of the Technics brand.
The Legend Returns
A true legend can never di