The man who called the shots for some of the greatest heroes in the history of basketball reveals the innovative business secrets that catapulted him to the top of his game. Basketball Digest called superagent David Falk one of basketball's most influential people, second only to NBA commissioner David Stern. Falk has represented more NBA first-round draft selections, lottery picks, Rookies-of-the-Year, and All-Stars than anyone else in the business. Now, he shares the fascinating insider details of how he negotiated lucrative contracts for superstars like Michael Jordan and Alonzo Mourning (changing the NBA's entire salary structure in the process), learned from his mistakes, and branded and marketed some of the greatest basketball players in history as the fledgling team sport grew into a multibilliondollar business.
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Specifications
Book Details
Title
The Bald Truth
Imprint
Gallery
Publication Year
2010
Product Form
Paperback
Publisher
Simon & Schuster
Source ISBN
9781416584391
Genre
Sports & Recreation
ISBN13
9781416584391
Book Category
Economics, Business and Management Books
BISAC Subject Heading
SPO004000
Book Subcategory
Business and Management Books
ISBN10
9781416584391
Language
English
Dimensions
Width
28 mm
Height
210 mm
Length
135 mm
Weight
385 gr
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