The Entrepreneurs Playbook  (English, Paperback, Emmanuel Okello)

In the 21st century you cannot expect to have success with only a brick and mortar facility. Gone are the days when we wait for customers to come to us... we need to go to them. There are a number of ways to reach customers now without breaking the budget This book is a must read because it teaches marketing/business strategies that involve highly creative, innovative and unconventional tactics that are powerful in capturing your audience's attention.