The TOI Story  (English, Paperback, Malhan Sangita P. Menon)

The TOI Story is the story of the Times of India Group and their journey during the early 1980s and 90s.

Summary of the Book

The Times Group is known to have transformed the mediascape in the 1980s and 90s. It reinvented itself, during this decade, from a low-profit and conservative group to a market that was focused, innovative and profitable. They were driven by only a handful of brands. Their initiative sparked many controversies within and outside the group. Eventually, the Times Group helped in redefining the media space in the country. They expanded their readership, transformed their content, and started advertising. They persuaded publishers to see newspapers as a profitable business and not a lever for political influence. Samir Jain was a major part of this transformation and blended spiritual values with his personal life. He built on his ambitions and had a good sense of how the world around him was changing.

About Sangita P. Menon Malhan

Sangita P. Menon Malhan has worked as a journalist with the Times of India, Delhi Mid-Day and the Statesman. She then went on to do a lot of creative writing. She is a former pilot, is fond of languages and teaches French.