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    Theory of Consumer Behaviour
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    Theory of Consumer Behaviour (English, Paperback, Dr Prakash Shri)

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    Theory of Consumer Behaviour  (English, Paperback, Dr Prakash Shri)

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    Author
    Dr Prakash Shri
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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: S Chand
    • ISBN: 9788125940593, 9788125940593
    • Pages: 608
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    • Vikas Publishing House Pvt Ltd
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    Author Info
    • Dr Shri Prakash is currently, Professor and Dean (Research) at the Birla Institute of Management Technology (BIMTECH). He completed his PhD in Economics from the University College of Wales, UK. He has been actively engaged in teaching and research since 1960, both in India and abroad. Dr Prakash has authored several books and written more than 160 research papers. He has completed more than a dozen research projects, sponsored by UGC, MHRD, UNESCO and then World Bank.
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