Mark McCormack, dubbed 'the most powerful man in sport', founded IMG (International Management Group) on a handshake. It was the first and is the most successful sports management company in the world, becoming a multi-million dollar, worldwide corporation whose activities in the business and marketing spheres are so diverse as to defy classification. Here, Mark McCormack reveals the secret of his success to key business issues such as analysing yourself and others, sales, negotiation, time management, decision-making and communication. What They Don't Teach You at Harvard Business School fills the gaps between a business school education and the street knowledge that comes from the day-to-day experience of running a business and managing people. It shares the business skills, techniques and wisdom gleaned from twenty-five years of experience.
This is one of the best book i have read in a long time. No doubt Mark H. Mccormack Created an empire with the knowledge he had of reading people and worked with them in the best way. I would say everyone must read this book at least once before managing people
I bought the book with huge expectations and the expectations was melted down the moment i looked at the content of the books. If you are in marketing business or in selling occupation the book must be proved best but for other readers who wish to find it a self help guide may glide down to zero level