Traction

Traction  (English, Paperback, Weinberg Gabriel)

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69 Ratings & 6 Reviews
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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: Penguin Books Ltd
    • Genre: Business & Economics
    • ISBN: 9780241242537, 9780241242537
    • Edition: First, 2015
    • Pages: 240
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  • Description
    In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth 'Anyone trying to break through to new customers can use this smart, ambitious book' Eric Ries, author of The Lean Startup Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers. Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs. 'Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice' Seth Godin, author of Linchpin
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    Specifications
    Book Details
    Imprint
    • Portfolio Penguin
    Publication Year
    • 2015
    Book Type
    • Paperback
    Net Quantity
    • 1
    Dimensions
    Width
    • 17 mm
    Height
    • 232 mm
    Length
    • 153 mm
    Weight
    • 292 gr
    Frequently Bought Together
    1 Item
    592
    2 Add-ons
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    Total
    1,067
    Ratings & Reviews
    4.7
    69 Ratings &
    6 Reviews
    • 5
    • 4
    • 3
    • 2
    • 1
    • 53
    • 11
    • 3
    • 1
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    3

    Does the job

    This book is a must read for entrepreneurs
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    Flipkart Customer

    Certified Buyer, New Delhi

    Jul, 2022

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    5

    Mind-blowing purchase

    Simply excellent 👌
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    Flipkart Customer

    Certified Buyer, Bhubaneswar

    Oct, 2021

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    4

    Pretty good

    great page quality niche book
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    Flipkart Customer

    Certified Buyer, Bulandshahr

    Sep, 2021

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    5

    Wonderful

    Best
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    Mohamed Tousif H

    Certified Buyer, Tumakuru

    Mar, 2021

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    5

    Excellent

    It a awesome with neat packing cover with bubble wrapped.😊😊
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    Sarath Kumar

    Certified Buyer, Pandalkudi

    Jan, 2021

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    5

    Perfect product!

    Great book!
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    Vighnesh P S

    Certified Buyer, Navi Mumbai

    Jan, 2020

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    All 6 reviews
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