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    Ungeplante Kaeufe im Internet
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    Ungeplante Kaeufe im Internet (German, Paperback, Kempe Michael)

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    Ungeplante Kaeufe im Internet  (German, Paperback, Kempe Michael)

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    Author
    Kempe Michael
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    Highlights
    • Language: German
    • Binding: Paperback
    • Publisher: Gabler
    • Genre: Business & Economics
    • ISBN: 9783834932150, 9783834932150
    • Pages: 299
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    AtlanticPublishers
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    • Description
    Michael Kempe entwickelt eine Kaufentscheidungstypologie, welche auch die neueren Typen ungeplanten Kaufens berucksichtigt und weist diese auf Basis einer Online-Befragung fur das Online-Shopping empirisch nach.
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    Specifications
    Book Details
    Imprint
    • Gabler
    Dimensions
    Width
    • 18 mm
    Height
    • 210 mm
    Length
    • 148 mm
    Weight
    • 477 gr
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