Valuable Content Marketing  (English, Paperback, Jefferson Sonja)

If you are the kind of person who would rather attract business than chase business then Valuable Content Marketing is for you.

Unthink what you’ve learned about sales and marketing communication. For today’s savvy, cynical, connected buyers, old style marketing no longer works. If you want to engage potential customers and help your business stand out from the crowd, you need to start doing things differently. Stop pushing noisy sales messages, get online and make your marketing valuable to those you want to do business with. From websites to white papers, blogs to tweets, newsletters to video, now more than ever content is king. But any old content won’t do - only high-quality, valuable content is trusted, read and shared. Get your content right and you will connect with clients and customers in ways they appreciate - they’ll soon be knocking at your door wanting to do business with you.

Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want. Whether you’re starting a business, creating a new website or want to get better results from your marketing efforts, this book shows you how.

• Grow your business by raising awareness of your brand, turning prospects into buyers and buyers into long-term fans
• Gain real-world inspiration from companies of all sizes that have got it right. from small businesses to household names
• Get practical and focused advice, with reader-friendly features such as step-by-step action lists, valuable tips and templates.

About the Author
Sonja Jefferson, through her company Valuable Content Ltd, helps professional firms to get their message across in the right way. Her interest is in getting to the heart of the message, producing and sharing the right type of information to help a business grow.

Sharon Tantonis, Creative Director of Valuable Content Ltd, a copywriter with a background in telling stories. Working in radio, television, magazine features, and internal communications, she helps companies to convey their message in a way that audiences appreciate.