The W. Chan Kim And Renee Mauborgne Blue Ocean Strategy Reader (Paperback, Kim W. Chan) In Blue Ocean Strategy, W. Chan Kim And Renée Mauborgne Argue That The Solution To Business Growth And Success Is To Operate In An Uncontested Market, Which They Call A Blue Ocean, In Contrast To A Red Ocean, A Marketplace Where Fierce Competition Has Stained The Water With The Blood Of The Combatants. (Paperback, W. Chan Kim And Renee Mauborgne)
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The W. Chan Kim And Renee Mauborgne Blue Ocean Strategy Reader (Paperback, Kim W. Chan) In Blue Ocean Strategy, W. Chan Kim And Renée Mauborgne Argue That The Solution To Business Growth And Success Is To Operate In An Uncontested Market, Which They Call A Blue Ocean, In Contrast To A Red Ocean, A Marketplace Where Fierce Competition Has Stained The Water With The Blood Of The Combatants. (Paperback, W. Chan Kim And Renee Mauborgne)
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- Author: W. Chan Kim And Renee Mauborgne
- 224 Pages
- Language: English
- Publisher: HB
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