Web Analytics 2.0 (English, Mixed media product, Kaushik Avinash)
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Web Analytics 2.0 (English, Mixed media product, Kaushik Avinash)
4.2
57 Ratings & 11 Reviews₹3,800
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Highlights
- Language: English
- Binding: Mixed media product
- Publisher: John Wiley & Sons Inc
- Genre: Computers
- ISBN: 9780470529393, 9780470529393
- Pages: 512
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Description
Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!
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Ratings & Reviews
4.2
★
57 Ratings &
11 Reviews
- 5★
- 4★
- 3★
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- 1★
- 29
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4
A very good book to start with !
This is a must read for anyone before getting their hands-on any web analytic tool, as this clearly outlines the definitions of key metrics and how to approach common problems and the caveats with which one needs to look at the numbers ...
The added advantage reading this book is that you will get a nice peek into the business aspects, that most other books and GA/Omniture help tools lack.
Someone who is looking at reports explanation in GA/SiteCatalyst may be disappointed. But since you g...
READ MOREThe added advantage reading this book is that you will get a nice peek into the business aspects, that most other books and GA/Omniture help tools lack.
Someone who is looking at reports explanation in GA/SiteCatalyst may be disappointed. But since you g...
Pradeep S
Certified Buyer
Sep, 2013
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5
Loved the book
This book can be read by anyone who is even remotely interested in understanding the dynamic world of Web Analysis and CPC, CPL, CPM and so on. Avinash writing style is lucid and easy to understand. Must Buy!
READ MOREGourav Choudhary
Certified Buyer, New Delhi
Jan, 2015
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5
Excellent!!!
Web analytics 2.0 full filled my expectation. I am regular follower of avinash kaushik. This book would provide you good knowledge of analytics need in web industry. This is in easy to digest form.
I would recommended for all those who look to thrive in web analytics.
READ MOREI would recommended for all those who look to thrive in web analytics.
Jagadeesh krishnan
Certified Buyer, Trivandrum
Jul, 2014
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5
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Thanks to Flipkart for amazing service!! this is one of the best books on web Analytics!!
Even a novice can understand the concepts very well !! Value for money..
READ MOREEven a novice can understand the concepts very well !! Value for money..
Lakshmi
Certified Buyer, Bangalore
Oct, 2013
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4
Highly Recommended
I am a student of Avinash Kaushik and have learnt web analytics from him. Avinash is a great teacher when it comes to web analytics and his blog Occam's Razor is the wealth of information on every web analytic problem you would ever face in your career as a web analyst. The book is more structured and detailed and dives deep into various metrics and the techniques every web analytic professional should know.
READ MOREBrijesh Bolar
Certified Buyer
Jan, 2013
1
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5
Worth every penny
Have got the thing I was looking for every where on the internet which was consuming a lot time than the cost value of this book.
Happy to have this🤗🦅
READ MOREHappy to have this🤗🦅
Neel Kamal Singh
Certified Buyer, Rohtas District
Sep, 2022
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2
Slightly disappointed
Not recommended for newbies
READ MOREShuva Nandy
Certified Buyer
Dec, 2016
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1
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5
Best Book for Web Analytics
Without a shadow of a doubt, I can say this book is the best for understanding and implementing the concepts of Digital Analytics in real time projects.
READ MOREMd Azharuddin
Certified Buyer, Hyderabad
Jul, 2015
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5
Amazing Book
A Must read for all Digital Marketing guys. Very comprehensive and a detailed analysis of prevailing analytics software.
READ MOREMadhav Prathapa
Certified Buyer, Hyderabad
Aug, 2014
1
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5
Good Book for WA
This is really good book. I have good exp. of development but lacking in web analysis. I found it really worth to have this book.
READ MOREVikas Jindal
Certified Buyer, Noida
Jan, 2014
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