Web Analytics 2.0
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Web Analytics 2.0  (English, Paperback, Kaushik Avinash)

4.2
57 Ratings & 11 Reviews
₹2,643
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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: John Wiley & Sons Inc
    • Genre: Computers
    • ISBN: 9780470529393, 9780470529393
    • Pages: 512
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  • Description
    Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
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    Specifications
    Book Details
    Imprint
    • John Wiley & Sons Inc
    Dimensions
    Width
    • 31 mm
    Height
    • 230 mm
    Length
    • 190 mm
    Weight
    • 700 gr
    Frequently Bought Together
    Web Analytics 2.0
    4.2
    (57)
    ₹2,643
    3,965
    33% off
    Ogilvy on Advertising
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    ₹1,445
    1 Item
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    Total
    4,088
    Ratings & Reviews
    4.2
    57 Ratings &
    11 Reviews
    • 5
    • 4
    • 3
    • 2
    • 1
    • 29
    • 17
    • 6
    • 3
    • 2
    5

    Loved the book

    This book can be read by anyone who is even remotely interested in understanding the dynamic world of Web Analysis and CPC, CPL, CPM and so on. Avinash writing style is lucid and easy to understand. Must Buy!
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    Gourav Choudhary

    Certified Buyer, New Delhi

    Jan, 2015

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    5

    Excellent!!!

    Web analytics 2.0 full filled my expectation. I am regular follower of avinash kaushik. This book would provide you good knowledge of analytics need in web industry. This is in easy to digest form.

    I would recommended for all those who look to thrive in web analytics.
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    Jagadeesh krishnan

    Certified Buyer, Trivandrum

    Jul, 2014

    0
    0
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    5

    Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

    Thanks to Flipkart for amazing service!! this is one of the best books on web Analytics!!
    Even a novice can understand the concepts very well !! Value for money..
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    Lakshmi

    Certified Buyer, Bangalore

    Oct, 2013

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    4

    A very good book to start with !

    This is a must read for anyone before getting their hands-on any web analytic tool, as this clearly outlines the definitions of key metrics and how to approach common problems and the caveats with which one needs to look at the numbers ...

    The added advantage reading this book is that you will get a nice peek into the business aspects, that most other books and GA/Omniture help tools lack.

    Someone who is looking at reports explanation in GA/SiteCatalyst may be disappointed. But since you g...
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    Pradeep S

    Certified Buyer

    Sep, 2013

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    5

    Amazing Book

    A Must read for all Digital Marketing guys. Very comprehensive and a detailed analysis of prevailing analytics software.
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    Madhav Prathapa

    Certified Buyer, Hyderabad

    Aug, 2014

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    4

    Highly Recommended

    I am a student of Avinash Kaushik and have learnt web analytics from him. Avinash is a great teacher when it comes to web analytics and his blog Occam's Razor is the wealth of information on every web analytic problem you would ever face in your career as a web analyst. The book is more structured and detailed and dives deep into various metrics and the techniques every web analytic professional should know.
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    Brijesh Bolar

    Certified Buyer

    Jan, 2013

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    5

    Worth every penny

    Have got the thing I was looking for every where on the internet which was consuming a lot time than the cost value of this book.
    Happy to have this🤗🦅
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    Neel Kamal Singh

    Certified Buyer, Rohtas District

    5days ago

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    2

    Slightly disappointed

    Not recommended for newbies
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    Shuva Nandy

    Certified Buyer

    Dec, 2016

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    1
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    5

    Best Book for Web Analytics

    Without a shadow of a doubt, I can say this book is the best for understanding and implementing the concepts of Digital Analytics in real time projects.
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    Md Azharuddin

    Certified Buyer, Hyderabad

    Jul, 2015

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    5

    Good Book for WA

    This is really good book. I have good exp. of development but lacking in web analysis. I found it really worth to have this book.
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    Vikas Jindal

    Certified Buyer, Noida

    Jan, 2014

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    All 11 reviews
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