When India Votes (English, Paperback, Jethwaney Jaishri)

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Profess or Jaishri Jethwaney is a PhD in Media and E lections from the School of International Studies, Jawaharlal N ehru University, and has worked at the premier I ndian I nstitute of Mass Communication as professor and program director (advertising & public relations [PR]) for over a quarter century. She has authored a number of textbooks, including Corporate Communication: Principles and Practice, Social Sector Communication in India and co-authored Advertising Management, among many others. Dr Sam ir Kapu r, an engineer, MBA and PhD, is a versatile professional with over twenty years of experience. H e is currently part of the senior management team of Adfactors PR, I ndia’s biggest PR agency. H e has strategized and executed multiple PR, industrial relations, advocacy and marketing campaigns for various political parties, prominent development sector companies, leading Indian conglomerates and multinational companies.

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