BUSINESS COMMUNICATION - A Text Book  (Paperback, Dr. Sameer Sharma,Dr. Asma Rizwan)

The journey that began 23 years ago while teaching Business Communication has culminated in the creation of this book. Throughout my teaching experience, I frequently referred to multiple books to provide comprehensive knowledge to my MBA students. However, I often felt that no single resource fully encompassed the subject in a way that was both complete and accessible. This book is my attempt to compile essential knowledge about Business Communication in one place, making it easier for students to grasp the subject effectively. While I initially envisioned including more comprehensive sections with additional questions, practical case studies, and interactive exercises, I realized that doing so might make the book bulky and detract from its primary focus—offering a structured and cohesive understanding of the subject. These additions may be considered for future editions. This book is primarily designed for MBA students in universities across India, and I hope they will find its concise presentation and simple language beneficial. The content has been drawn from various sources, and while I could not individually acknowledge all of them, I extend my gratitude to the authors whose works have contributed to this book. I sincerely apologize for any omissions. I am privileged to have Dr. Asma Rizwan, an eminent teacher and motivational speaker, as my co-author. Her expertise, particularly in the area of Non-Verbal Communication, has been invaluable in shaping this book. Together, we hope that readers will find this book both insightful and practical. Your valuable feedback and suggestions are most welcome.