Crossing the Chasm (English, Paperback, Moore Geoffrey A.)
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Crossing the Chasm (English, Paperback, Moore Geoffrey A.)
4.4
52 Ratings & 2 Reviews₹1,876
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Highlights
- Language: English
- Binding: Paperback
- Publisher: John Wiley and Sons Ltd
- Genre: Business & Economics
- ISBN: 9781841120638, 9781841120638
- Pages: 240
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Description
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.
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4.4
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52 Ratings &
2 Reviews
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1
Don't waste your money
10 blank pages without any content
READ MOREFlipkart Customer
Certified Buyer, Navi Mumbai
1 month ago
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5
A must read for Product Development
A recommended read for all those into Product Development and sales. Helps you re-think your Product and Offerings pitch from a customers perspective. Good real life examples.Would definitely recommend to professionals in Marketing and Senior Leadership Positions.
READ MORESwaminathan Aiyer
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Feb, 2012
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