Crowdfunding  (Paperback, C. Karthikeyan)

This book CROWDFUNDING prepares management professionals who are growing as leaders in their respective field and who are specializing in Finance/Entrepreneur/ Banking /Venture Capitalism as well as other related specialization to understand finance eco-system development for funding process in a professional way can be benefitted out of this book since its entire work is on various situations which the leader faces in real life. The book also caters to the finance professionals and enterepreneurs who are willing to expand their business and have new start ups. The book also can be a reference material for the HR practitioners and other students of management who specializes in Commerce, Entrepreneurship Management, BBA, MBA, or Business Strategy related subjects, Entrepreneurial practitioners, and includes the dynamic concepts of newer Entrepreneurial Strategies happening across the world, and also caters to the syllabus for BBA and MBA of all the leading Indian Universities specifically to Bangalore University, Anna University, Bharathiar University, Kerala University, Calicut University, and other Indian Universities. These concepts in this book will prepare all Entrepreneurial professionals who are evolving into higher level professionals who can use this book for their challenging and rewarding career. The readers can apply these concepts in their day to day management strategy functions to have effective practical advancements in their career. Who will benefit from this Book? All finance professionals, banking professionals, venture capitalists and other financial institutional working specialists who are extending their businesses to crowdfunding platforms can benefit from the book. The basic principles of working issues in the book will be an eye opener for the starters in crowdfunding management. The intrinsic of the popular platforms are given in detail which will be helpful for the management professionals with entrepreneurship potential and financial or banking leadership potential to grow up the ladder and the students and practitioners of financing/venture capitalism alongside the related finance specialists who have to be deployed by any HR management specialization, Students of Law, and for students studying strategic management and executives practicing in corporate and MBA students of various universities at various levels, and in any kind of organization will benefit from learning to manage strategic areas in management. This includes all the students, faculties in colleges and universities, and those who already have strategic management as a subject and want to become more effective and other professionals who want an improved understanding of strategic management. This book also fits to the non-business organization like the non-government organizations (NGOs), Government Organizations, Health Care Administrative HR Professionals, and non-profit enterprises. The strategic functions though occasionally are dynamic as well intriguing, the basics remain the same related the Human nature. The dynamics of strategic management are now more globalised in nature as the culture and work practices are almost multicultural and multinational in nature, and hence updating of newer and practically evolving Strategic practices are required for every kind of managers, and this Advances in Strategic Management will definitely fit in. The dynamism in the newer paradigms will soon become the secondary skill for the practicing as well as budding strategy management specialists. The book has an indepth explanation of the terms and concepts used in the theoretical sessions as an addition appendix at the end to benefit the readers to thoroughly understand the the terms and concepts used in the appendix to the chapter will be beneficial for the reader to interpret the meaning and application of the concept for the better clarity. Most of the chapters have a thorough explanation for the beginners as what the crowdfunding apps of different kinds of used for and a more realistic approach with simple words are used for the better understanding of the readers using this area for the first time. The basic start-ups and its entrepreneurs will have comprehensive details about the entire Indian eco-system in the current scenario for the crowdfunding applications.