Start-ups are the fountainheads of innovation that power this world. However, they lose the plot when they do not have access to timely, contextual and good quality advice based on a deep understanding of the real issues on the ground that comes with experience in the trenches. It is sad to see intrepid and tenacious entrepreneurs fail because of small things. This book is as much about these as it is about some of the more complex navigational skills required to avoid major pitfalls. A practical book for every entrepreneur, Cut the Crap and Jargon will make an interesting read for a global audience.
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Penguin Portfolio
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Shradha Sharma is the founder and CEO of YourStory, India's biggest media tech platform. Available in twelve languages, it has published over 65,000 stories on entrepreneurs till date. She is an alumna of St Stephen's College, Delhi, and MICA, Ahmedabad. Shradha has previously worked with the Times of India and CNBC TV18. In 2015, she made it to the list of the top-500 LinkedIn Influencers from across the world.