Rakesh Kumar: Author Rakesh Kumar became an officer at the age of 22. For a long period of 37 years, he continued to perform the responsibilities of management, marketing, administration, estate, etc. in different regions of India. Trained from the best institutes in the country and abroad, Rakesh deeply understands the theory and practice side of management. His writings on sales and leadership have been extremely popular and have been translated into other languages as well. For five years before his retirement, he has been a guide and supporter in the development journey of thousands of Indian managers in the Management Development Center of Life Insurance Corporation. He calls these managers developed in the Indian cult as Desi Managers. By integrating our culture and modern management methods for the Indian environment, he has developed new thinking which helps the Indian manager to grow by developing a smooth balance between work and family responsibilities.