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McGraw Hill Books

Digital Marketing | 3rd Edition (Paperback, Seema Gupta)

4.5

46 Ratings & 6 Reviews

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Author

Seema Gupta

Highlights

Binding: Paperback
Publisher: McGraw Hill
ISBN: 9789355320407
Edition: 3, 2022
Pages: 576

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Specifications

Book Details

Publication Year	2022 August
Number of Pages	576

Contributors

Author Info

Seema Gupta is Ex-Professor, IIM Bangalore. She was a faculty at IIMB for 15 years where she taught digital marketing. She has trained 10,000+ professionals, 500+ companies and increased their ROI by 100%. She is a keynote speaker to many high-profile digital marketing summits and panel discussions. She addresses town hall meetings of companies as well as agencies on digital marketing. She is a visiting faculty of digital marketing at ESAN University, Peru and EGADE University, Mexico. Prof Gupta has advanced expertise to grow your business. She has trained CXOs as well as senior professionals of companies such as John Distilleries, Arvind Brands, 3M, Aranyani, Union Bank, Lifestyle stores, Harman, Naturals, Adobe, Hersheys, TV Today, Lintas etc. Her specific skillset lies in teaching digital marketing strategies, social media marketing plans, content strategies. She specializes in optimizing; improving traffic, leads and conversions; beating the algorithms of popular platforms such as Google, Instagram, YouTube thus increasing return on investment.

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Digital Marketing | 3rd Edition

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Ratings & Reviews

4.5

★

46 Ratings &

6 Reviews

5★
4★
3★
2★
1★

Best in the market!

From basics to advanced - This book has it all. Enough case studies that will help you apply the things you learned. A must buy for all digital marketing enthusiasts.
Excellent purchase

Arun Ramadas

Certified Buyer, Palakkad

Nov, 2022

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Must buy!

The book is amazing, it lays the foundation of digital marketing and takes it to advance level. Language of book is very easy to understand. After searching through many books, I finally found this book it has each and every concept of digital marketing at one place.

Abhishek Yadav

Certified Buyer, Purnia

3 months ago

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Terrific

Very comprehensive coverage. Easy to read. Colourful pages and illustrations. Also contains emerging platforms, mobile
marketing, seo, digital analytics, video marketing, online reputation management, technological advancement

Nicole Coutinho

Certified Buyer, Margao

10 months ago

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Delightful

Best book to get the knowledge of digital marketing

shubham sharma

Certified Buyer, Noamundi

Jun, 2023

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Brilliant

Amazing book and excellence of the author in detailing the market value and techs

Amogh Giri

Certified Buyer, Belagavi

Apr, 2023

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Perfect product!

Quality and content both are good..

Flipkart Customer

Certified Buyer, Jalandhar

Sep, 2022

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All 6 reviews

Questions and Answers

Q:Is it in English ?

A:Yes

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