For a Moment of Taste is the first ever in-depth expose of what happens to animals commonly used for meat, eggs and dairy foods in India for what is, after all, a fleeting moment of taste. It gives a historical account of how today's meat, eggs and dairy production systems came to be; the current state of these industries in India; and the consequences of where they are headed if dietary habits and current trends do not change. Poorva Joshipura, a senior member of the People for the Ethical Treatment of Animals (PETA), draws on her personal observations of the treatment of animals and uncovers shocking industry practices not commonly known in India. She also explores the larger philosophical question of whether humans are meant to consume meat, eggs or dairy foods, provides anthropological evidence to the contrary, and also lays out the human health and environmental impacts of the production and consumption of animal-based products. This eye-opening book will lead many readers to examine and modify their eating habits.
Poorva Joshipura is Senior Vice President of International Operations with PETA Foundation, a European affiliate of the US-based PETA. She is also a member of the board of directors for PETA India and its former CEO. For the past two decades, she has led several campaigns and investigations to expose and stop animal abuse and to encourage all forms of cruelty-free living.