Fundamentals of Digital Marketing | Second Edition | By Pearson

Fundamentals of Digital Marketing | Second Edition | By Pearson (English, Paperback, Puneet Bhatia)

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Fundamentals of Digital Marketing | Second Edition | By Pearson  (English, Paperback, Puneet Bhatia)

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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: Pearson
    • ISBN: 9789353435141, 9789353435141
    • Edition: 2, 2019
    • Pages: 512
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  • Description
    Staying true to its former, Fundamentals of Digital Marketing, second edition, is an honest attempt to capture and showcase the evolving Indian landscape of digital marketing to an audience that had for long viewed this academic field from an external (non-Indian) lens or through the eyes of online training modules without delving into the building blocks that constitute this multi-disciplinary area of study. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits. Features: • Inclusion of Practical Exercises across digital marketing assessment and strategy phases including consumer analysis, market trend assessment, and competitive research • Implementation exercises on developing owned media and earned presence along with executing paid promotions • Project brief towards understanding and implementing multiple marketing analytics techniques deployed across the digital marketing landscape • Introduction of a new section on Google Analytics (GA) to help upcoming marketers gain a view of why GA is one of the most preferred analytics tools for marketers to understand website actions, engage better with visitors and analyze campaign data • Inclusion of digital marketing trends (that gained prominence in 2018) including voice marketing, micro-influencers, GDPR, growth hacking and conversion rate optimization Table of Contents: UNIT I: BASICS OF DIGITAL MARKETING Chapter 1: Introduction to Digital Marketing Chapter 2: Digital Marketing Models Creation Chapter 3: The Consumer for Digital Marketing UNIT II: DIGITAL MARKETING STRATEGY DEVELOPMENT Chapter 4: Digital Marketing Assessment Phase Chapter 5: Digital Marketing Strategy Definition UNIT III: DIGITAL MARKETING PLANNING AND SETUP Chapter 6: Digital Marketing Communications and Channel Mix Chapter 7: Digital Marketing Operations Set-up UNIT IV: DIGITAL MARKETING EXECUTION Chapter 8: Digital Marketing Campaign Management Chapter 9: Digital Marketing Execution Elements UNIT V: DIGITAL BUSINESS - PRESENT AND FUTURE Chapter 10: Digital Marketing-Landscape and Emerging Areas Chapter 11: A Career in Digital Marketing
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    Specifications
    Book Details
    Publication Year
    • 2019 June
    Number of Pages
    • 512
    Contributors
    Author Info
    • Puneet Singh Bhatia - Director, Marketing Axtria Inc.
    Dimensions
    Width
    • 17.2
    Height
    • 23.5
    Depth
    • 1.7
    Weight
    • 0.64
    Frequently Bought Together
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    Ratings & Reviews
    4.3
    62 Ratings &
    8 Reviews
    • 5
    • 4
    • 3
    • 2
    • 1
    • 35
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    2

    Expected a better product

    it's like basic knowledge.... don't buy this book
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    Flipkart Customer

    Certified Buyer, Pokaran

    Oct, 2019

    3
    2
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    5

    Worth every penny

    Really this amazing book
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    Bharat sanidh

    Certified Buyer, Mahroni

    11months ago

    2
    1
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    1

    Not recommended at all

    No practical implementation process given.only definition given.Explanation process is not good.It will work for advance user in the DM area.
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    Anil Mahato

    Certified Buyer

    5months ago

    1
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    5

    Terrific

    Its a very good choice for beginners and I really don't have any regret about this book
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    Flipkart Customer

    Certified Buyer

    Jul, 2020

    1
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    3

    Fair

    Good to read and learn
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    Harshita Shukla

    Certified Buyer

    5months ago

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    4

    Very Good

    Good book
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    Flipkart Customer

    Certified Buyer

    5months ago

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    5

    Fabulous!

    This is Advance Digital marketing books.
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    UDIT

    Certified Buyer, Bhubaneswar

    Oct, 2020

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    4

    Nice product

    Best book for digital marketing ... 1 star cut for less practical knowledge of digital aspects.
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    Saptarshi Sabui

    Certified Buyer

    Sep, 2020

    0
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    All 8 reviews
    Questions and Answers
    Q:It's good for study
    A:yes
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